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Thursday, January 6, 2011

Nigerian Culture Surpluses.

One of the Signs of an extremely developed Society is not how organized it is but rather how much of its cultural Surpluses it generates and how much of it is allowed to seep into other cultures. How much of its way of Life is accepted in other cultures, How much of its media is accepted by people in other societies…..
Most Times the Biggest Cultural Exporters are the most affluent Societies; The Reason for this trend is Quite Simple! ’’There is A lot of Disposable income lying around” That is why is isn’t unusual to see kids in Indian Villages call themselves Blokes,
Or young People in Western Africa address their buddies as ‘Nigger’, which to me is a very heartbreaking situation because the term in its entirety is extremely Derogatory and Debases a Particular. group of people. And a whole lot of other Factors.
A Cursory look at America might show that the strongest arm of it Economy is the Corporate Sector. We all might argue that that’s true but after all American Firms are the Largest and most Capitalized in the World with an overwhelming Global Reach.. But its even more interesting to note that American cultural exports far surpasses the GDP of about twenty countries put together. A Conservative estimate of total revenue from all Books,Movies,toys and other Entertainment Merchandise is 900 Billion Dollars,
this is for 2009 alone and that figure is projected to reach about 1 Trillion Dollars by the end of 2011,one could say that other albeit equally important sectors of that Economy pales in significance when earnings are compared.
Coming back home,I have been following avidly with unbridled interest
The The Cultural Revolution that has been gradually gathering speed and Sweeping across Nigeria Like Storm Winds…..
Nigerians In the past relied heavily on foreign Cultural influences and Surpluses for entertainment, Mostly from the worlds biggest Culture seller’s.`USA.Back in the late 90’s and early 2000, this worrisome trend continued(although it has since begun to abate in great measures ) In the those Days, there quite wasn’t a way that parties could be complete without some Foreign sounds coming in the mix, Our Radios were bereft of local content for a local audience and a whole lot unpleasant Scenarios.
But the Progress we have in the past few Years astounds me deeply and continues to astoundalmost every Pundit who has followed the industry keenly for some Years now. Nigeria

The research of United Nations Educational, Scientific and Culture Organization shows that India still produces the most films in the world, but Nigeria has taken America's place to produce the second most films in the world. Winter̢۪s Most First-Grade bags Street
FashionAccording to the global film industry survey, 1091 movies were shot in Bollywood in 2006, while Nigeria recorded 872 (including TV, movies),and we can call Nigeria's moviemakers as Nollywood.America ranked third with 485 movies annually, followed by Japan with 417 movies, China with 330 movies, France with 203 movies, Germany with 174 movies, Spain with 150 movies, Italy with 116 movies, South Korea with 110 movies and Britain with 104 movies.

Nigerian film's prosperity depends on its massive home video and television industry, movie industry, which greatly reduced the cost of film production.As the survey points out, Nigeria has virtually no formal film industry, with about 99% of films produced and issued by informal companies.In Nigeria, there are many so-called "home theater", 56% Nigeria film using the native language,the other 44% are done in English,The English language film has contributed a lot for the exports of Nigeria's movies.

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